![]() ![]() Creating a Squidoo lens about Local Express Delivery or How to Choose a Courier Service are good topics. ![]() Same day delivery services are provided by companies that will move anything from anywhere to anywhere within a city, or country within hours. Perhaps you own a same day delivery service. Complicated, perhaps, just know that this is a highly effective method to acquire authoritative links to your website. Since that lens will have links to your website, the higher ranked your website will become. The more readers in theory, the higher ranked that lens is. If you offer value to readers, then you’ll gain more readers. Your goal isn’t to sell your business, but expose it. This is because if you create a lens about your business, you’re offering little value to your readers. ![]() Notice there is no mention about creating a lens about your business, but one for your business. Creating a Squidoo lens for your local business is easy. You do not need any technical knowledge to create a Squidoo lens. A Squidoo lens is merely a webpage about a specific topic. You can improve your company’s online exposure and inbound links by creating a Squidoo lens for your business. Squidoo is a great source to help improve rankings This is done by offering citations (references) of your website on the Internet and links to your website from another website. Quality SEO, utilizing white hat methods, is merely improving transparency and exposure on the Internet. Improving rankings is done using effective search engines optimization, or SEO. Organic traffic, the biggest results in a search engine, cannot be purchased. Some of the traffic is paid, some is found in a typical organic search, other traffic comes from the image search or news search and more and more is coming from the local business results. Search engines deliver a variety of different traffic. The one method that brings more qualified traffic to a website is a search engine. Networking, word of mouth, advertising are among a few of the fundamentals in local internet marketing. Marketing a local business online and utilizing the Internet isn’t much different than marketing in the offline world, except you’re using a very different medium. It is now not only possible, but very profitable for almost any type of local business to get a positive ROI, in almost any community. It’s been speculated for quite some time – the local business community and online community meet. Don’t be a one-hit wonder & like most, if not all, of our 100 tips, you have to be continuously working at these.Posted by Scott Gallagher On October 26th, 2009 Search Engine Optimization This is especially true if you continue to build on your persona by regularly adding new content new content is key. You may even become so respected that you’ll receive a request to write an article on a specific topic. Hopefully, your persona will develop a life of its own. From a Search Engine Optimization perspective, your article could well show up in search engine results pages (SERPs). However, you want to make sure you have sufficient links back to your website. Remember, your audience is not here to be sold to. This is a viable way to enter their circle of influence by earning their trust and respect. Forums like this have become a powerful way to engage with potential consumers. And if done in a thoughtful and compelling way with updated or new content added frequently, (they are called ‘Lenses’ in Squidoo, and ‘Hubs’ in Hubpages) it can create quite a following that could lead to new customers for your business.ĭon’t be shy. Both of these sites allow you to create content related to your business and expertise. Within this community, you can also create a personal profile about you, your business and your accomplishments. and make it easy for people like you to compose articles on interesting topics. Whatever your area of expertise, the Internet has forums that allow you to share your knowledge with the world. Or it could be “saving in a recession,” if you’re in the financial industry. Perhaps it’s “event planning,” if you’re a restaurateur. In your industry, you’re an expert on something. ![]()
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